AMOS Lighting and Home, a long-standing client of ours, recently entrusted us with a major project to transition their e-commerce platform from WordPress/WooCommerce to Shopify. Our role was to rejuvenate their website, enhance their brand identity, and create new POS materials and brochures. Additionally, we supported AMOS with their marketing strategy, helping them position themselves as the leading lighting retailer in the UK. The new website was built with scalability and user experience in mind, we have helped grow their annual website revenue by 800% over the last 5 years.
www.amoslighting.co.uk
We approached the project with the goal of not only enhancing AMOS’s online presence but also improving their operational efficiency. The transition to Shopify allowed for a more secure, reliable platform that significantly reduced server outages and crashes while saving on annual hosting costs. We crafted a visually stunning e-commerce site that showcased AMOS’s unique lighting ranges, standing out from competitors in the industry. The website was tailored to provide a smooth user experience, with particular focus on mobile optimization, given the high volume of mobile traffic.
In addition to the website, we enhanced AMOS’s brand identity across multiple touchpoints. We developed new POS materials for their physical stores, brochures that reflected their premium products, and supported their overall marketing strategy to boost brand awareness. To further enhance user engagement and streamline operations, we integrated OGL’s ProfitPlus system for automated order processing, reducing manual tasks and improving backend efficiency. Personalized shopping experiences were built into the website, offering customers tailored recommendations based on browsing history.
AMOS was highly impressed with the results, especially with the seamless transition to Shopify and the improved functionality of their website. The personalized shopping experience and mobile optimization features have significantly increased customer engagement, contributing to higher conversion rates. The new backend system has streamlined operations, reducing manual order processing time and allowing the business to scale more efficiently. AMOS also praised the updated POS materials and marketing support, which have helped elevate their brand visibility in a highly competitive market.
