All brands launching into the public sector need to be researched, researched, and researched some more, we have a responsibility to not only always make life better through design, but consider values, governing bodies, and guidelines. This was the case when Southwest Norse challenged us to design and support the launch of a new catering brand into schools and colleges across the Southwest of England.
The key reoccurring insights which we resonated with were, a good food culture matters, a healthy food choice matters, inclusivity matters and sustainability matters. The winning name was E3 – Everything for Everyone, Everyday! It fits the environment the demographic and provides us with endless rollout branding scope.
Our vision was to be an inviting, contemporary, mouth-watering brand which looked great on social media, on food trend, authentic with a street vibe to create buyer confidence. The go to place at school to feast on freshly prepared, nutritious, healthy food choices.
Our tone of voice was educational, inclusive, and tasty, set within an accompanying graphic which introduces an age-appropriate colour scheme. The food imagery is salivating and realistic to what is served, integrated into the accompanying graphic to deliver a designed style of communication rather than graphically designed basic signage.
We have supported our client at every stage to launch E3 into South Dartmoor Community College and one month in we are thrilled to feedback an increase of 40% sixth form sales and an 18% increase of main dining sales.
