SDS (Sustainable Drainage Systems) is a leader in engineering solutions for global water infrastructure, ensuring sustainability and efficiency in the face of urbanisation and climate change challenges.
SDS tasked D2 Creative with encapsulating their pivotal role in water management through comprehensive branding and digital outreach efforts. Over the last decade, the challenges were to continuously adapt and reflect SDS’s evolving solutions and the increasing importance of sustainable water management. The aim was to convey the critical nature of their work in a manner that resonates with a broad audience, including industry stakeholders, potential clients, and the global community affected by water-related issues.
We undertook a holistic re-branding exercise to more accurately reflect SDS’s commitment to innovation and sustainability in water management. This included developing a new visual identity which reflected the water over surface message in a controlled environment.
To maintain engagement and foster relationships with key stakeholders, we crafted targeted direct mail campaigns and executed traditional and digital marketing initiatives. These efforts were designed to highlight SDS’s achievements and ongoing contributions to water sustainability.
To further illustrate and demonstrate SDS’s innovative water re-use and harvesting systems and products, we created a full suite of 3D bespoke illustrations. These detailed and visually engaging illustrations effectively conveyed the functionality and benefits of SDS’s solutions, enhancing understanding and engagement among target audiences.
The re-brand, continuous marketing efforts, and unique 3D illustrations have significantly boosted SDS’s visibility and established it as a thought leader in sustainable water management.
